Swedish Radio’s whole focus is audio so test different solutions for the audience to be able to listen to your programmes, podcasts and news even via social media. One way to approach this is to work with a tool we call Audiogram.
This tool allows us to present the audio over a still image in a way that invites listening.
The key to success when working with Audiogram is to use a piece of standalone audio that immediately explains whatever it is, and that is so good that you want to continue listening instead of scrolling.
The clip should contain the best of a feature, and be interesting and comprehensible even when taken out of its original context.
The sound must be good and of course it’s also important to choose a good photo and caption.
Caption the audio. Some users might not be able to listen and it should be possible to understand what is being said anyway.
The BBC and the EBU use similar tools that allow social media posts with an audio focus.
For Swedish Radio, the Digital Task Forcehas developed a variant of Audiogram that makes it easier to add Swedish Radio logos and headlines in the channel’s colours. The Digital Task Force is a cross-functional project team for newsroom/department development focusing on the smartphone. With the aid of their expertise and experience, the Digital Task Force is working with Swedish Radio’s journalists to drive the development of smartphone journalism.