HASHTAGS

There are many kinds of tags to keep track of. On Instagram, their primary function is to link out from a post to a Feed or to Stories, and to add an extra layer of information to the post.

• You can add up to 30 hashtags to a post in the Feed.
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• Provided that the profile is public, the photo will then end up on the aggregated feed of the hashtags used, which are also searchable.
  
  
• If your post engages many other users, it may even end up among the nine top posts that appear at the top of a search for the tag.
  
  
• You can follow a hashtag in the same way as you follow a profile, which means that you can get posts under this hashtag in your Feed.
  
  
• As the follower of a hashtag, you can mark that you want less of this kind of post. This is worth considering when you are the one creating the posts.
  
  
• It is possible to share posts by sending them as DM – or by tagging people you want to see the post in the comments field. A lot of name tags in comments is not a bad thing, but it may be worth taking a look at where they are shared and why.
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• If you use the same kinds of hashtags in every post, this may result in Instagram believing that you are posting spam which will impact how visible your posts will be.
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• If you geotag your posts, they will become part of the location’s Feed.  

Using a tag can help you reach your audience. Looking at what is published under a tag can help you to understand it.

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WHICH HASHTAGS SHOULD YOU USE? ​

There is a whole science to this but in general we can say: Not too many. Not too commonplace. Not too rare. They should describe and be relevant to Swedish Radio, your account, your content and your audience.

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IMPORTANT NOTE

Hashtags can be banned in some instances. #Kansas was used for too many posts, which breached Instagram’s rules and subsequently the tag was banned and it became impossible to do a search based on it.

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