Published Stories disappear after 24 hours, but they can have a longer life if you add a Story Highlight, visible as a circle above the Feed on an Instagram profile.
To add a highlight, you need to press on “Highlight” on the Stories post after publication. If more than 24 hours has passed since it was published, you will be able to find the post in the account’s Archive. There, you can select different Stories and add them to the same Highlight.
This provides a variety of opportunities for journalism, for example by gathering Stories in a kind of themed archive or to make the user aware of specific content.
You can see here to the left for example that Ekot (main newsroom of SR) has added a feature from a trial, as well as a report about the smell of rotting corpses in Mosul.
If you want to steer your followers from there to a longer feature on the website for example, you can add a concluding Story with a swipe up link to the website. So it’s important to plan your Story posts in advance.
Highlights can be replaced and added any time and provide the opportunity to be really creative. See BBC Minute, swedish tabloid Expressen and influencer Cammie Scott, for example (below).