FACEBOOK LIVE
Facebook Live can be a way to reach new audiences, for example for newsrooms/departments aimed at younger target groups, since live broadcasting is an established way for them to consume social media and interact with different types of senders. And don’t forget to respond to questions from the audience that come in during live broadcasts! Dialogue is just as important when you broadcast live as when you communicate with your audience about other types of journalism content.
Facebook Live is best used when you are on location when something spectacular happens, when you interview a person you want the audience to be able to ask questions of directly, or when you are otherwise covering an event that will make better BREAKING NEWS right now than later.
Many of the lessons learned under the heading Video are of course also applicable to Facebook Live. So click ahead to there if you want to read more about video in general.
Facebook is the biggest and broadest social media platform for many, and although the "live" boom seems to be over in terms of popularity and algorithms, there are many good and creative uses for Facebook Live:
Facebook Live is best used when you are on location when something spectacular happens, when you interview a person you want the audience to be able to ask questions of directly, or when you are otherwise covering an event that will make better BREAKING NEWS right now than later.
Many of the lessons learned under the heading Video are of course also applicable to Facebook Live. So click ahead to there if you want to read more about video in general.
Facebook is the biggest and broadest social media platform for many, and although the "live" boom seems to be over in terms of popularity and algorithms, there are many good and creative uses for Facebook Live:
|
|
|
|
|
|
HOW TO BROADCAST LIVE FROM YOUR FACEBOOK PAGE
- Go to your page/profile to write a post.
- Choose Live video.
- Browse among the filters (at the time of writing there is everything from mirror-reversed video, to a beard consisting of your own face 100+ times) in the scroll list and under the wand.
- Describe your broadcast in the post.
- Start broadcasting! (Unfortunately, the sample clip above breaks a lot of the cardinal rules of video, but you can learn about them here)
- When the broadcast is finished (after at least 4 seconds, and a maximum of 4 hours), select whether it should remain on your page as a standard video post, or if you want to delete it from the page. You also have the option of saving the broadcast on your smartphone, even if you choose not to publish the video on your Facebook page.
TIPS AND TRICKS
Stay close to the person speaking, but use an external microphone rather than your smartphone camera’s built-in microphone. Good sound is important to ensure that the audience does not get bored or irritated. Think about a live broadcast on Facebook like any other product of your newsroom/department, and don’t compromise on quality.
When you broadcast live on Facebook, you can turn the smartphone camera to face you or to film in the opposite direction. You can of course also use a stationary camera, with a tripod if necessary, for example if you want to do a longer broadcast from a seminar.
Just like with normal video (which a Facebook Live broadcast will become in fact if you don’t choose to delete it after you stop filming), it is important to consider copyright. Can you zoom in on that beautiful statue in the square, and do you have permission to publish the interview if there is a concert playing in the background? Read more about the right of quotation and copyright under the heading “Legal issues”.
When you broadcast live on Facebook, you can turn the smartphone camera to face you or to film in the opposite direction. You can of course also use a stationary camera, with a tripod if necessary, for example if you want to do a longer broadcast from a seminar.
Just like with normal video (which a Facebook Live broadcast will become in fact if you don’t choose to delete it after you stop filming), it is important to consider copyright. Can you zoom in on that beautiful statue in the square, and do you have permission to publish the interview if there is a concert playing in the background? Read more about the right of quotation and copyright under the heading “Legal issues”.
- Don’t switch between portrait and landscape format during the broadcast. Choose ONE orientation and stick to it!
- An external microphone is almost always better than your smartphone’s built-in microphone.
- Make sure you are not infringing anyone's copyright.
- Be conscious of your own safety and security and that of the people involved in your broadcast when you are out on location.