CROWDTANGLE - INTELLIGENCE
Intelligence is CrowdTangle’s section for statistics and statistical comparisons, and you can find it under the right-hand tab in the header of the page. Click on "Go to Intelligence".
In the Intelligence view, you’ll find detailed statistics about your page/account: interactions (likes, comments, shares), interaction rate, video views and the number of page likes/followers.
In the Search box (marked in red below), select the platform (Facebook, Instagram or Reddit) and up to ten different pages/accounts that you want to compare (or just your own newsroom’s/department’s pages/accounts). On Facebook, you can obtain statistics for both pages and groups. If you are a newsroom with definite competitors for example, you can compare your pages/accounts with theirs.
In the Search box (marked in red below), select the platform (Facebook, Instagram or Reddit) and up to ten different pages/accounts that you want to compare (or just your own newsroom’s/department’s pages/accounts). On Facebook, you can obtain statistics for both pages and groups. If you are a newsroom with definite competitors for example, you can compare your pages/accounts with theirs.
In Intelligence, you can then select what you want to measure (the tabs are marked in red below):
- Interactions: Likes, comments and shares
- Video Views: How many times a video has been viewed (note that CrowdTangle does not display detailed information about the video, such as for how long it was viewed and if the sound was on or off. You can find these statistics instead in Facebook Insights, for example)
- Interaction Rate: The number of interactions divided by the number of Page likes/followers of the page/account at the time of measurement
- Post Count: Publication interval and count
- Page likes/Followers: number of Page likes (Facebook) or Followers (Instagram/Twitter)
In the right-hand column, you can filter your search, for example by different Date Ranges. The number of interactions can be divided into different types of content (images, videos, posts with links), and into likes (and other reaction types on Facebook), comments or shares.
The graph has clickable measurement points (peaks and valleys). If you want to see what contributed to a peak in your newsroom's/department’s statistics, point to the peak and click on it to display a list in a new window where you can see the posts that generated the most interactions.
If your newsroom/department uses specific statistical comparisons in Intelligence over time, don’t forget to Save! Click on the tab to the right into the Search box, give your report a name and click on Create.
