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    • Freedom of Expression Law (YGL)
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  • About us
    • About the social media guide
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  • Hem
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    • Uppdateringar
  • Blogg
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    • Mål och statistik
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    • Tänk på källskyddet!
  • Best Practice
    • Best practice: introduktion
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      • The basics of dialogue
      • Taking the dialogue to the next level
    • Storms of comments
    • Audience participation
      • Crowdsourcing
      • Geotagging
      • Hashtags
      • Whatsapp
    • Hate speech and threats
  • Legal issues
    • Freedom of Expression Law (YGL)
    • Sveriges Radio's programme policy on social media
    • Right of quotation and copyright
    • Private use of social media
  • About us
    • About the social media guide
    • Previous handbooks
    • Preface
Search

CROWDSOURCING

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Social media are good tools for crowdsourcing, i.e. collecting material from the audience. What’s the best way of finding what you want? Ask!
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Please retweet​
Twitter has a culture of users often retweeting your posts if you ask them to do so, thus spreading your query.

Use Facebook groups
From music fans to local interest groups: Niche Facebook groups can be a great help when you are looking for experts, opinions or case studies on a particular topic. It is important to be clear that you are joining the group as a journalist, to respect the group’s rules and to make clear where and how the material will be used. Remember also that it may take a while for posts to appear in followers’ feeds, so advance planning is beneficial. Read more about groups here.
 
Choose the platform based on the audience you want 
Remember that a post on a platform can never reach all types of voices. Spread your inquiry across several if you want a diversity of responses.

​Hopefully, you already know which type of audience you have and/or reach on different platforms – if not, take a look at your statistics tools. In general, Snapchat and Instagram reach a younger public, Twitter reaches an international public (the platform is much bigger in countries such as the US and UK than in Sweden), plus activists and people interested in the news, and on Facebook it depends on the niche of the group or page.

search tools

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  • Find out what various people, organisations and groups have said or are saying about various topics

  • Search for articles on social networks and forums

  • Search for specific Facebook groups (interests/patient groups/professional groups)
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  • Look at niche forums and apps for a narrower public such as minority communities
​Facebook, Twitter, Instagram and Snapchat all have search functions that can be used to find the content of sites and apps. You can often narrow down a search by combining search words with locations, accounts, hashtags, etc. Trial and error is the best approach.

PHOTOS​

Whether you are looking for existing photos or new photos, social media are a huge source of information. Have you found some interesting image content? Remember always to make sure that the photo is genuine and to acknowledge the photographer/origin.

You can often use photos posted on social media to verify their genuineness and that of other claims that may be made about a location or event, among other things by looking at metadata.  More about that here.

COMMENTS FIELDS​

Find case studies and follow up on issues in comments fields.

People leave comments because they care about an issue and want to react to or expand on what has been published. This is an excellent opportunity to learn more. Have you seen something that seems to be of interest? Ask questions and follow up. It may be the start of a good story, even a scoop.
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See where the thread leads as it is shared. Where does the conversation appear? What is being said there?

ANSWER DM

Whether you encourage people to respond to your posts or not, you should check your inbox on all social media that you use. You may get a steady flow of tips and interesting approaches. 

Direct Messages (DM) may be how your audience share more sensitive information that they might not want to share in a public feed. However, avoid handling sensitive information and contact with anonymous informants via social media messaging functions (DM, Messenger, etc.), and move the contact to a more secure environment. You can find more about source protection here. 

SOURCE CRITICISM

Fake photos and incorrect information are spread often, particularly in crisis situations. In such cases, it is important to be sure of where material comes from. Read more about how to verify material generated by the public under Fast news research and Source criticism.  

​Last but not least: Give feedback. Show the audience that you are using their stories in your journalism. This often has the effect that their followers come back and contribute again.
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The social media guide is empowered by Sveriges Radio. Sveriges Radio is a non-commercial, independent public service radio broadcaster. The headquarters are based in Stockholm, and the company has 25 local radio stations across the nation. SR report on Sweden and swedish news in six languages every weekday: arabic, english, kurdish (kurmanji and sorani), persian (farsi and dari), somali and swedish.  Sveriges Radio also provides content in finnish, meänkieli, sápmi and romani chib. All departments and editorial rooms are represented in social media, and SR has main accounts on Facebook, Instagram and Twitter. 
  • Hem
    • Innehåll
    • Uppdateringar
  • Blogg
  • Planering
    • Redaktionell strategi
    • Vilka är ni i sociala medier?
    • Mål och statistik
    • Crowdtangle
      • Dashboards
      • Intelligence
    • Återkoppling
    • Att vinna tid
    • Att prata om sociala medier i radio
    • Tänk på källskyddet!
  • Best Practice
    • Best practice: introduktion
    • Instagram
      • Så lyckas du på Instagram
      • Flödet
      • Hashtaggar
      • Händelser
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      • Lokala Instagramkonton
    • Facebook
      • Grupper
      • Facebook Live
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    • Twitter
      • Tweetdeck
      • Statistik
    • Foto
    • Video
      • Innan du börjar
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  • Research
    • Research: introduktion
    • Snabb nyhetsresearch
    • Personkartläggning
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    • Dialog
      • Dialogens grunder
      • Nästa nivå
    • När det stormar
      • Checklista med tips och råd
    • Publikmedverkan
      • Crowdsourcing
      • Geotaggning
      • Hashtaggar
      • Whatsapp
    • Hat och hot
  • Juridik
    • När gäller YGL?
    • Programreglerna i sociala medier
    • Upphovs- och citaträtt
    • Privat användande
  • Om oss
    • Om guiden
    • Äldre handböcker
    • SR:s roll i sociala medier
    • Förord
  • Home
  • Planning
    • Who are you on social media?
    • Targets and statistics
      • Crowdtangle
        • Dashboards
        • Intelligence
    • Feedback
    • Gaining time
    • Talk about social media on radio
    • Source Protection
  • Best Practice
    • Instagram
      • How to succeed on Instagram
      • The Feed
      • Hashtags
      • Stories
      • Story highlights
    • Facebook
      • Facebook Groups
      • Facebook Live
      • Statistics on Facebook
    • Twitter
      • Sort using Tweetdeck
      • Twitter statistics
    • Photos
    • Video
      • Before you begin
      • Tips and tricks
    • Audio
    • Graphics
  • Research
    • Fast news research
    • People finding
    • Source criticism
  • Interaction
    • Dialogue
      • The basics of dialogue
      • Taking the dialogue to the next level
    • Storms of comments
    • Audience participation
      • Crowdsourcing
      • Geotagging
      • Hashtags
      • Whatsapp
    • Hate speech and threats
  • Legal issues
    • Freedom of Expression Law (YGL)
    • Sveriges Radio's programme policy on social media
    • Right of quotation and copyright
    • Private use of social media
  • About us
    • About the social media guide
    • Previous handbooks
    • Preface