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  • Hem
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    • Uppdateringar
  • Blogg
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    • Mål och statistik
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      • Dashboards
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    • Att prata om sociala medier i radio
    • Tänk på källskyddet!
  • Best Practice
    • Best practice: introduktion
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      • The basics of dialogue
      • Taking the dialogue to the next level
    • Storms of comments
    • Audience participation
      • Crowdsourcing
      • Geotagging
      • Hashtags
      • Whatsapp
    • Hate speech and threats
  • Legal issues
    • Freedom of Expression Law (YGL)
    • Sveriges Radio's programme policy on social media
    • Right of quotation and copyright
    • Private use of social media
  • About us
    • About the social media guide
    • Previous handbooks
    • Preface
Search
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​Audience participation

Social media give us tools to publish news and raise important topics with the audience, but they are equally useful for creating journalism by gathering information, finding examples, and inviting the audience to participate. 
​​​
This conversation and audience participation are perhaps what make social media so interesting and such important tools for journalists. Thanks to the multiple channels and networks that are available just a few keystrokes away, we can reach and listen to more voices including some that were perhaps not heard previously. Before you start to use, for example, crowdsourcing, read about digital source protection, and always be thorough in how you protect your sources. 

TOOLS

It may be more or less difficult to find people with experience of your topic or the area you are covering. You have a range of different tools at your disposal, including:
  • Geolocation
  • Search words
  • Hashtags
  • Photos
  • Comments fields (yours and those of others)
  • Stories
  • Forums
  • Groups
  • Article searches

DIFFERENT PLATFORMS ​– DIFFERENT OPPORTUNITIES

Different platforms are used in different ways and attract different types of people. The following search methods are specific to the most common forums and platforms.
​
  • ​Twitter: feeds, hashtags, search words, trends
  • Facebook: groups, public accounts, search words, geolocation
  • Instagram: search words, hashtags, stories, geolocation
  • Snapchat: maps, stories, search words, feeds
  • Whatsapp: collect audio clips, text and photos
  • Forums such as Reddit: search words, hashtags, feeds
The best approach is to combine several tools and platforms. 
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AREAS OF APPLICATION

  • ​Crowdsourcing: collect material for journalism
  • Get people to become involved in and spread your journalism
  • Find material from specific locations and events
  • Find photos that you can use on social media (remember to ask permission and always cite sources)
  • Follow up on listeners’ emails, acquire context
  • Information on social media and information from real life – how well do they match up?
  • Gather opinions, experiences, expertise and material in comments fields
  • Verify material
  • Build relationships

BROADEN PERSPECTIVES​

It is sometimes easy to get stuck in one way of working, but there are many different approaches to audience participation. Using different methods in parallel is a good way of broadening perspectives and reaching more people.  Remember that different platforms may have different target groups, and even if you use one account that should, in theory, cover a geographical area, the audience may not necessarily reflect the entire place. The local P4 group on Facebook may reach a large number of people, but not everyone.
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The social media guide is empowered by Sveriges Radio. Sveriges Radio is a non-commercial, independent public service radio broadcaster. The headquarters are based in Stockholm, and the company has 25 local radio stations across the nation. SR report on Sweden and swedish news in six languages every weekday: arabic, english, kurdish (kurmanji and sorani), persian (farsi and dari), somali and swedish.  Sveriges Radio also provides content in finnish, meänkieli, sápmi and romani chib. All departments and editorial rooms are represented in social media, and SR has main accounts on Facebook, Instagram and Twitter. 
  • Hem
    • Innehåll
    • Uppdateringar
  • Blogg
  • Planering
    • Redaktionell strategi
    • Vilka är ni i sociala medier?
    • Mål och statistik
    • Crowdtangle
      • Dashboards
      • Intelligence
    • Återkoppling
    • Att vinna tid
    • Att prata om sociala medier i radio
    • Tänk på källskyddet!
  • Best Practice
    • Best practice: introduktion
    • Instagram
      • Så lyckas du på Instagram
      • Flödet
      • Hashtaggar
      • Händelser
      • Höjdpunkter
      • Lokala Instagramkonton
    • Facebook
      • Grupper
      • Facebook Live
      • Statistik
      • Lokala Facebooksidor
    • Twitter
      • Tweetdeck
      • Statistik
    • Foto
    • Video
      • Innan du börjar
      • Tips & Trix
    • Ljud
    • Grafik
  • Research
    • Research: introduktion
    • Snabb nyhetsresearch
    • Personkartläggning
    • Källkritik
  • Interaktion
    • Dialog
      • Dialogens grunder
      • Nästa nivå
    • När det stormar
      • Checklista med tips och råd
    • Publikmedverkan
      • Crowdsourcing
      • Geotaggning
      • Hashtaggar
      • Whatsapp
    • Hat och hot
  • Juridik
    • När gäller YGL?
    • Programreglerna i sociala medier
    • Upphovs- och citaträtt
    • Privat användande
  • Om oss
    • Om guiden
    • Äldre handböcker
    • SR:s roll i sociala medier
    • Förord
  • Home
  • Planning
    • Who are you on social media?
    • Targets and statistics
      • Crowdtangle
        • Dashboards
        • Intelligence
    • Feedback
    • Gaining time
    • Talk about social media on radio
    • Source Protection
  • Best Practice
    • Instagram
      • How to succeed on Instagram
      • The Feed
      • Hashtags
      • Stories
      • Story highlights
    • Facebook
      • Facebook Groups
      • Facebook Live
      • Statistics on Facebook
    • Twitter
      • Sort using Tweetdeck
      • Twitter statistics
    • Photos
    • Video
      • Before you begin
      • Tips and tricks
    • Audio
    • Graphics
  • Research
    • Fast news research
    • People finding
    • Source criticism
  • Interaction
    • Dialogue
      • The basics of dialogue
      • Taking the dialogue to the next level
    • Storms of comments
    • Audience participation
      • Crowdsourcing
      • Geotagging
      • Hashtags
      • Whatsapp
    • Hate speech and threats
  • Legal issues
    • Freedom of Expression Law (YGL)
    • Sveriges Radio's programme policy on social media
    • Right of quotation and copyright
    • Private use of social media
  • About us
    • About the social media guide
    • Previous handbooks
    • Preface