When newsrooms/departments start working with social media as a journalistic tool, it can sometimes feel like you are taking time away from other tasks or that it is difficult to fit it in. If this is the feeling that you and your newsroom/department have, you might consider the following:
Remember that social media can gain time for the newsroom/department. Research in social media can make hunting for the right case or new angles many times faster and more efficient than before the advent of the internet.
Roles in the newsroom/department. If the social media editor’s task is to produce content for Facebook and Instagram and to moderate comment fields, as far as possible he or she should not be given other tasks as well.
Have patience. Achieving the results you want in social media journalism takes time and requires you to work in a structured and systematic way, taking the long-term view, and this will be aided if the entire newsroom/department is included and informed.
It’s harder in the beginning. Once the procedures have had a chance to settle, and the newsroom/department has hit upon the right tonality and structure, the work gets easier.