We may need to mention the various social media platforms on radio to stimulate interest in our efforts there, but be aware that it must stop short of improper promotion of commercial interests. It is therefore important that we can justify mentioning Facebook or Twitter with content on our Facebook page or Twitter hashtag that has a public interest value, or because we want listeners to contribute content. The stronger the journalism motive is, the better.
Be clear about your purpose when you refer the audience to social media. Would you like the listeners to read your posts or would you like the audience itself to contribute? For example: “You can find photos from this report on our Instagram account, @media” or “We would like to hear about your experiences. Share them with us using hashtag #chaosclass on Twitter”.
It’s important to bear in mind that on radio we must not encourage anyone to join any social media platform or start an account, and that we should be careful with general prompts to visit our social media pages and not mention any brand repeatedly in the same broadcast.