Sveriges Radio's digital publications must follow the same rules as those that apply to FM. For example, we must apply the requirements for impartiality and objectivity to all our platforms, which includes accounts, pages and groups on social media.
Digital content cannot be reviewed by the Swedish Broadcasting Commission. Sveriges Radio's Public Service Broadcasting Manual describes how we make corrections online and on FM:
“If we have made a mistake, it must be corrected. We are under an obligation to publish a correction. A correction must also be made even if no external party demands it. It is not enough to broadcast the correct version. It must be made clear that it is a correction, when the mistake was broadcast and what was incorrect. The correction must also contain the correct information. We publish the correct version on sverigesradio.se with a comment to the effect that the text has been amended due to a previous factual error. [...]
If the original information was not broadcast on radio and was only published on sverigesradio.se, it is enough to publish a correction there. If we disseminated the original information on social media, it is also appropriate to disseminate the correction there. We may sometimes have expressed ourselves unclearly without having made a direct mistake. In this case, we must clarify what was meant.”
The same approach to corrections can be applied to social media. We must shed light on all sides of the topics we disseminate by including relevant facts and opinions from both sides where possible. If a party is criticised, they must be given the opportunity to respond. Consequently, you must ensure that you communicate both the criticism and the response to it.
Now that Swedish Radio is also a visual medium, we must make sure we do not infringe people’s privacy when publishing images. If we have made a journalistic decision not to name a participant in a programme or on sverigesradio.se, we need to be careful not to identify them by publishing an image of them. Publication of an image can also result in defamation.
Swedish Radio does not publish advertisements, and may not inappropriately promote commercial interests. Consequently, even on social media there must be a public interest in the information being published if we want to publish a photo of a commercial product or a trademark. Otherwise it could be seen as inappropriate promotion. Logos, trademarks, etc. must not be shown on clothes people wear or objects we display unless there is a journalistically motivated purpose for doing so. Some content that we embed begins with advertising, for example videos from YouTube or the evening papers. Therefore, consider first whether they should be embedded.
The provision on the impact of the media means that we must be careful how we word what we publish when we discuss certain topics. We must be careful about disseminating anything that may be obviously offensive to a group of people. If we want to shed light on something that is offensive, we should not make the offensive content shareable separately. We must place it in a context and share all of the content.
Tagging participants, persons or organisations we report on is a good way of enabling them to disseminate our content in their own networks. However, remember that this is not the same as having ‘attempted to reach’ someone for comment, for example when an organisation or person has been criticised. You must always make reasonable efforts to reach a person before the criticism is published.