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    • Right of quotation and copyright
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  • About us
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CROWDTANGLE

CrowdTangle is a tool to monitor and analyse statistics for Instagram, Facebook and Reddit. CrowdTangle was founded in 2011, uses Facebook’s open API, is a measurement tool for companies that replaces the previous tool Signal, and is a complement to Insights on Facebook. Parts of the tool is free and open to all. This tool assists with gathering intelligence and its outputs are (neat and easy to interpret) statistical reports on your social media accounts. For example you can:
  • See how your audience interacts with your posts on Instagram, Facebook and Reddit
  • Compare different accounts based on their interaction rates (the number of interactions divided by the number of followers of the account/page) and shares
  • Generate lists for gathering intelligence within your areas
During the past year, CrowdTangle has started being used for analysis and research by many actors within Sweden’s media landscape. For example, Aftonbladet has run articles on the impact of social media on politics and political parties based on searches in CrowdTangle (e.g. “Sweden Democrats outclass all other parties on social media”, “How party leaders have fared on social media – after the elections and The media lost the duel between Löfven and Åkesson”). SVT conducted a survey on election issues based on CrowdTangle. At Swedish Radio too, we used the tool to see which statements by politicians are spread the most widely on social media, in our fact-checking project Faktiskt. 

EASY MONITORING WITH LISTS IN CROWDTANGLE

In CrowdTangle, you can easily put together lists to monitor politics, topics and issues or geographical areas (under the tab Dashboards). In a list, you can rapidly find posts on social media that stand out from the crowd – posts that many people reacted to or that are shared many times. One concrete way to use the tool is to filter posts from the last 24 hours every morning. Below is an example of a sorted list created with some of Swedish Radio’s Facebook pages.
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Once you have created a list and added the pages that you want to monitor, you can sort these in different ways. You can sort them based on total interactions, on whether they are overperforming or underperforming (in relation to the average for the page) or sort by the most recent posts. You can also set a time period (in the example above, you can see that it is set to the last 72 hours). In addition, you can choose what kind of content you want to focus on (posts with images, videos, links, etc).

LEARN MORE ABOUT YOUR STATISTICS ON SOCIAL MEDIA

CrowdTangle also makes it easier for newsrooms/departments to work with statistics on social media. Under the Intelligence tab, you can extract data to learn more about how your journalism is working on Instagram, Facebook and Reddit. Here, you can view how a social media account is performing in terms of the number of interactions and video views, your Interaction Rate (number of interactions divided by the number of followers of the account/page at the time of measurement), the Post Count over a period of time, or the trend in the number of Page likes/Followers over a period of time. You can display the lists by post type and time period (see below).
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You can even compare the statistics for different accounts by lining them up next to each other, for example to compare with competitors, or to see how the strategy behind your own accounts is working. One account might focus on links, while another focuses on a visual narrative in the form of still images or video – which does the audience like? What kinds of reactions is the content getting? Does the timing of posts make any difference?
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You can also download these statistics in neat PDF reports directly in CrowdTangle.

BUILD YOUR TEAm

It is easy for newsrooms/departments to collaborate in CrowdTangle, working in parallel or together in your Dashboards. The Team Owner invites other co-workers to join by clicking on the General Settings icon in the upper right corner of the screen and selecting Invite People.
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The invitation is sent by e-mail to the new user and since CrowdTangle is linked to Facebook, the user needs to be logged in to Facebook to be able to use the tool (and it works much better in Chrome than in Internet Explorer). 
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The social media guide is empowered by Sveriges Radio. Sveriges Radio is a non-commercial, independent public service radio broadcaster. The headquarters are based in Stockholm, and the company has 25 local radio stations across the nation. SR report on Sweden and swedish news in six languages every weekday: arabic, english, kurdish (kurmanji and sorani), persian (farsi and dari), somali and swedish.  Sveriges Radio also provides content in finnish, meänkieli, sápmi and romani chib. All departments and editorial rooms are represented in social media, and SR has main accounts on Facebook, Instagram and Twitter. 
  • Hem
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    • Mål och statistik
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      • Dashboards
      • Intelligence
    • Återkoppling
    • Att vinna tid
    • Att prata om sociala medier i radio
    • Tänk på källskyddet!
  • Best Practice
    • Best practice: introduktion
    • Instagram
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    • När det stormar
      • Checklista med tips och råd
    • Publikmedverkan
      • Crowdsourcing
      • Geotaggning
      • Hashtaggar
      • Whatsapp
    • Hat och hot
  • Juridik
    • När gäller YGL?
    • Programreglerna i sociala medier
    • Upphovs- och citaträtt
    • Privat användande
  • Om oss
    • Om guiden
    • Äldre handböcker
    • SR:s roll i sociala medier
    • Förord
  • Home
  • Planning
    • Who are you on social media?
    • Targets and statistics
      • Crowdtangle
        • Dashboards
        • Intelligence
    • Feedback
    • Gaining time
    • Talk about social media on radio
    • Source Protection
  • Best Practice
    • Instagram
      • How to succeed on Instagram
      • The Feed
      • Hashtags
      • Stories
      • Story highlights
    • Facebook
      • Facebook Groups
      • Facebook Live
      • Statistics on Facebook
    • Twitter
      • Sort using Tweetdeck
      • Twitter statistics
    • Photos
    • Video
      • Before you begin
      • Tips and tricks
    • Audio
    • Graphics
  • Research
    • Fast news research
    • People finding
    • Source criticism
  • Interaction
    • Dialogue
      • The basics of dialogue
      • Taking the dialogue to the next level
    • Storms of comments
    • Audience participation
      • Crowdsourcing
      • Geotagging
      • Hashtags
      • Whatsapp
    • Hate speech and threats
  • Legal issues
    • Freedom of Expression Law (YGL)
    • Sveriges Radio's programme policy on social media
    • Right of quotation and copyright
    • Private use of social media
  • About us
    • About the social media guide
    • Previous handbooks
    • Preface